I should donate the proceeds from my blog

I'm trying really hard not to be cynical about the massive amount of fundraising that is going on at the moment for the horrific bushfires in Victoria.

I think, on the whole, people have the right idea and they mostly have the best intentions. I mean, any fundraising is good fundraising, right?
I guess for me, sifting through press releases for a newspaper, it gets a bit tiresome after finding out that every single business is doing one thing or another - mainly because I can't shake the feeling that they've got their caps out for a bit of publicity at the same time.

I received a press release last week saying a local beauty therapist would donate "some" of the money from every Brazilian wax she does to the bushfire victims. I have a few issues with something like this. Firstly, it seems to be trivialising the whole issue a tad. Secondly, she's only sending some of the money. And thirdly, in order for people to donate this way, they have to be thinking about their own self interest first.

But then I received one from a local dentist saying they would donate all the surgery proceeds from an entire day to the Red Cross. The dental surgery asked not to be named in the article, saying "it is not intended to promote ourselves but to generate interest for the charity event."
Good on 'em, I say. If it turns out I need a tooth pulled on February 21 I know where I'll be going...